Amazon’s A9 Algorithm determines product rankings in search results and impacts Sales Rank. Key factors include:
- Sales Velocity: Higher recent sales improve rankings.
- Relevance: Titles, descriptions, and backend keywords aligned with user searches.
- Customer Feedback: Products with high ratings and reviews rank better.
- CTR and Conversion Rate: Higher engagement and purchases from search results boost rank.
Effective Amazon Ads campaigns directly support these metrics, improving both search and Sales Rank.
