Start by using first-party data like email signups, surveys, or customer loyalty programs to build a compliant, data-rich foundation. Update your tracking and consent processes so users know how their data is used. Also, privacy regulations don’t mean the end of targeting; instead, focus on ethical practices like contextual targeting or lookalike audiences based on consented data. Educate clients about the benefits of a compliant approach, it builds trust and long-term loyalty. And remember, keeping up with rules shows you’re ahead in the game!
