Automated rules in Microsoft Bing Ads allow advertisers to set predefined conditions that automatically adjust campaign settings without manual intervention. For example, you can create rules to pause low-performing keywords, increase bids on high-converting ones, or adjust budgets during peak hours.
Rules can be applied to campaigns, ad groups, or keywords based on metrics such as CTR, CPC, or conversions. By automating repetitive tasks, you save time, ensure campaigns remain optimized, and reduce the risk of overspending on underperforming elements.
