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What ad formats are covered in Amazon’s conversion path reporting?

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by Marketing Guru (8.2k points)

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by Marketing Guru (8.2k points)

Amazon's conversion path reporting covers the following ad formats:

  1. Sponsored Products
  2. Sponsored Brands
  3. Sponsored Display
  4. Sponsored TV
  5. Amazon DSP (Demand-Side Platform)

These formats allow advertisers to track the most frequent and efficient customer paths to conversion across different ad programs.

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