To measure engagement on Showcase Ads, track these key metrics:
- Click-Through Rate (CTR) – Indicates how often users interact with your ad.
- Engagement Rate – Measures interactions such as swipes, taps, or carousel views.
- Time Spent on Ad – Analyzes how long users engage with different product panels.
- Expansion Rate – Tracks how many users expand the ad for more details.
- Conversion Metrics – Use UTM parameters and platform analytics to track post-click actions.
- Leverage platform insights and third-party analytics tools for deeper performance analysis.
