The Experimentation phase is all about testing various ad strategies, products, and campaign elements to identify the best performers.
In Month 1, advertisers analyze existing ads, create new campaigns with varied keywords and targeting, and experiment with different ad copies. This phase includes using automated tools like Smart Bidding or Advantage+ to optimize targeting and bids.
Also, Ads with low engagement are paused to focus resources on campaigns with high potential. By the end of this phase, advertisers gather preliminary data to set the foundation for the next phase, stabilization.
