To prevent Performance Max from overtaking Search campaigns, follow these strategies:
- Use Exact Match Keywords in Search Campaigns – Google prioritizes exact match keywords in Search over Performance Max.
- Apply Account-Level Negative Keywords – Block specific terms in Performance Max to maintain Search campaign control.
- Segment High-Intent Keywords – Keep top-performing keywords in a dedicated Search campaign.
- Analyze Search Term Insights – Monitor query overlaps and adjust targeting accordingly.
- Adjust Bidding Strategies – Set bid strategies that favor Search campaigns for high-intent traffic.
Regular monitoring ensures both campaigns complement rather than compete with each other.
