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by Marketing Guru (8.5k points)

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by Marketing Guru (9.0k points)

Discrepancies between the spend shown in the campaign manager and the amount on your invoice may be caused by several factors:
 

  • Click Validation Process: The campaign manager shows total click charges, but the click validation process may take up to 3 days to complete, meaning some charges could be reported later.
  • Date Range Differences: If you're viewing spend within date ranges that include the last 3 days, discrepancies may occur as the validation process might still be in progress for those clicks.
  • Adjustments, Promotions, and Tax: Your invoice may include adjustments, promotions, or taxes that aren't reflected in the campaign manager, causing differences in the total amount.
  • Invalid Spend: The system tracks invalid spends and adjusts your budget accordingly. These adjustments might not be reflected in the campaign manager immediately but could appear on your invoice.
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