In the Phased Campaign Strategy, budget allocation evolves across the three phases.
During the Experimentation phase, a larger portion of the budget is spent on testing various strategies and identifying the best performers.
In the Stabilization phase, the budget is focused on proven campaigns, while experimental ads receive less funding.
By the Scaling phase, the majority of the budget (75–80%) is allocated to high-performing campaigns, allowing for efficient scaling and maximized ROI, while still reserving a portion for ongoing experimentation.
