The Performance+ Suite allows advertisers to manage the following types of campaigns:
- Performance+ Consideration Campaigns: Focused on increasing brand awareness and driving user engagement.
- Performance+ Conversion Campaigns: Aimed at driving specific actions like purchases or sign-ups with optimization for Return on Ad Spend (ROAS) and minimizing Cost Per Action (CPA).
- Performance+ Catalog Sales Campaigns: Designed for e-commerce businesses, these campaigns dynamically optimize product ads to increase sales using AI-powered tools.
