How can advertisers prepare for the phase-out of eCPC?

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How can advertisers prepare for the phase-out of eCPC?

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Arjun Kapoor · Answer 1 · 2025-03-12T16:33:54+0000

Advertisers should audit current campaigns using eCPC, explore alternative strategies (Maximize Conversions, Maximize Clicks), ensure proper conversion tracking, and prepare for an initial learning phase with new bidding strategies.

How can advertisers prepare for the phase-out of eCPC?

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