How does Pinterest set up holdout groups for advertisers?

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How does Pinterest set up holdout groups for advertisers?

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Noahevans · Answer 1 · 2025-03-17T11:15:51+0000

Once advertisers set up their campaigns, Pinterest’s measurement team creates randomized holdout groups at the backend, ensuring only the exposed group sees Pinterest advertising content, while the control group sees none.

How does Pinterest set up holdout groups for advertisers?

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