Microsoft Clarity has expanded its Google Ads integration by adding several key performance indicators (KPIs), including:
- Clicks: Total number of ad clicks.
- Conversions: Completed primary business actions.
- All Conversions: Combined view of primary and secondary conversions.
- Cost: Overall ad spend analysis.
- Conversion Value: Total value generated by primary conversions.
- All Conversions Value: Combined value of all tracked conversions.
- Target ROAS (Return on Ad Spend): Target return aimed for each dollar spent.
- Campaign Type: Category of Google Ads campaign (e.g., Search, Display, Shopping).
