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How should I structure my campaign targeting for optimal results?

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by Marketing Guru (8.5k points)

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by Marketing Guru (8.0k points)
  1. Target broad audiences for wider reach.
  2. Limit retargeting spend to less than 20% of the total budget.
  3. Focus most of the budget on shopping or conversion objectives.
  4. Cover at least two purchase cycles for better conversion insights.
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