To enable Meta Ads 1-day view attribution in Sales campaigns, follow these steps:
- Create a Sales campaign in Meta Ads Manager.
- Select "Website" as the conversion location.
- Enable value optimization for conversions.
- Track purchases with values using Meta Pixel or Conversions API (CAPI).
- Ensure your ad account meets eligibility criteria (at least 30 optimized purchases with values in the last 7 days).
Once enabled, Meta Ads 1-day view attribution will track conversions within 24 hours of an ad view, even without a click.
