The Google Display Network (GDN) integration with Demand Gen expands ad inventory controls, allowing advertisers to manage placements across YouTube, Discover, Gmail, and GDN.
Starting March 2025, Google Video Partners will be renamed to GDN, and placement settings will shift from line item to ad group level for better flexibility.
In April 2025, Demand Gen campaigns with image assets will also start serving on GDN, increasing reach across 3 million+ sites and apps.
