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by Marketing Guru (8.8k points)

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by Marketing Guru (8.6k points)
Unfortunately, no. Meta’s algorithm now uses something called the “Interest Graph” (inspired by TikTok). That means they show your ads to people based on current behavior, not past interests or profiles.

So even if you switch to original targeting, it won’t change the outcome unless your creative speaks to the algorithm. This change is why a lot of advertisers are seeing their ad results drop—even with good products.
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