Question

How should I split my Facebook ads budget for best results?

Answer 1

1. Prospecting (60–70%)

Goal: Reach new users

Use lookalike & interest-based targeting.

Objectives: Traffic, Conversions, Video Views.

Creative: Hook-focused, awareness-driven.

2. Retargeting (20–30%)

Goal: Re-engage warm leads

Target site visitors, video viewers, and engagers.

Objectives: Conversions, Add to Cart.

Creative: Social proof, urgency, testimonials.

3. Loyalty (10–15%)

Goal: Upsell or retain customers

Target past buyers or email lists.

Objectives: Conversions, Catalog Sales.

Creative: Personalized offers, bundles.

Tips:

1. Use CBO to auto-optimize spend.

2. Test creatives with 5–10% of budget.

3. Monitor performance weekly and adjust.