It’s always best to create a separate Business Page and set up a Business Manager account rather than converting or using your personal profile. While Facebook allows you to promote content from a personal profile-turned-page, it's not recommended for long-term growth or ad stability.
1) Professionalism & Branding
- A Business Page lets you run ads with your brand name, not your personal name
- You can add logos, CTAs, reviews, and more features that aren't available on personal pages
2) Access to Meta Business Tools
- With a Business Manager account, you can manage multiple ad accounts, pages, pixels, and team access
- Crucial for scaling and collaborating with marketers, agencies, or clients
3) Better Ad Performance & Flexibility
- Business Pages have full access to Meta Ads Manager tools, including A/B testing, custom audiences, and retargeting
- Personal profiles have limitations and may trigger restrictions more easily
4) Risk Management
- Keeping business activities separate protects your personal account from being flagged or disabled due to ad-related issues
