Question

I have been running Facebook ads for purchases and I have had decent results but very slowly like 1 sale a day sometimes 2 or 3 but it suddenly slowed down. I tried different campaigns with the winning ad creative but I get nothing and whenever I increase the budget it slows down. However, when I duplicate the ad I get sales and then it just stops. Ctr, link clicks etc are really good and so far in total in the last 4 months I have had around 100 sales but now it’s completely slowed down. Can anyone help or give me some advice?

Answer 1

Your ads likely slowed due to audience fatigue and algorithm resets from budget changes or duplication. Even with strong CTR and link clicks, Facebook’s delivery can stall if it keeps targeting the same people or if scaling disrupts optimization.

- Create new lookalike audiences (e.g. recent buyers, add-to-carts).

- Scale slowly (10–20% every few days) or duplicate with a fresh audience.

- Rotate creatives or offers slightly to avoid fatigue.

- Check CAPI and pixel setup to ensure proper purchase tracking.

- Add a retargeting layer with testimonials or urgency-based messaging.