Question

I started a campaign with a $200 a day spend. The campaign started 3 hours ago and is already at $300 ad spend for the day and not one conversion. Facebook says it will only spend maximum of $350 for the day. But 3 hours in? And not one conversion? Something must be wrong correct? I live in NY and the spend was for USA and Canada and it spent all of the money overnight. Any advice?

Answer 1

That kind of overspend and zero conversions so early on definitely signals something’s off—either with campaign settings, optimization signals, or tracking setup. 

Spending $300 in 3 hours with no conversions likely means:

- Wrong campaign objective (e.g. not set to conversions)

- Conversion tracking not working (pixel or CAPI not firing)

- Overly broad targeting (USA + Canada with no signals)

- Meta’s front-loaded pacing (it can spend aggressively early)

What to Do:

1. Pause the campaign now
2. Check if your purchase/lead events are firing in Events Manager
3. Lower budget and test with tighter audience or better signals
4. Only scale once tracking is confirmed and data looks solid