Question

Is anyone here working in marketing and regularly checking out competitors' ads in the Meta Ads Library?
If yes, what do you usually look for and how often do you check?
For example: which ads have been running the longest (assuming they're performing well if still active), when a company launches new ads, or anything else?

Answer 1

Yes, many marketers regularly use the Meta Ads Library to track competitors. Here’s a concise overview:

What They Look For:

• Long-running ads – Likely top performers.

• New ads – Spot new campaigns or tests.

• Creatives & copy – Study visuals, headlines, CTAs, tone.

• Ad volume & updates – Gauge testing frequency and variety.

• Offers & pricing – Note discounts, bundles, urgency tactics.

• Target regions – Understand geographic focus.

How Often:

• Weekly or bi-weekly for active monitoring.

• Daily in highly competitive industries.

• Monthly for general insights or planning.

Hope, this helps you!