Question

I’m running an ad for marketing agency in the US florida market.

I’m targeting bottom of the funnel prospects with specific problems and there are landing pages specifically catering that problem.

But what Im seeing right now is a lot of bot traffic. Even the people who clarity clear them as Human, they leave within 1 sec or spend 5,10,20 minutes on the page without doing anything so it seems they are bot too.

I would appreciate your advice on this & if you can further explain the best process of getting clients for the marketing agency in your experience, whether through running Ads, cold outreach or anything else.

Answer 1

You're doing the right things, BOFU targeting, tailored landing pages—but if you’re seeing lots of fake clicks, bots, or “zombie” visitors who do nothing, then your traffic source or ad setup likely needs refining.

What to Do:

1. Disable Audience Network and stick to Facebook/Instagram Feeds only.
2. Narrow location targeting to specific cities in Florida.
3. Add qualifying fields (e.g. dropdowns) to your landing page to filter out junk traffic.
4. Try Meta Lead Ads for better control and cleaner data.
5. Use Hotjar or Clarity to verify real user behavior.

Getting Clients Effectively:

• Use lead ads + retargeting with problem-based messaging.
• Do cold outreach with short Loom videos.
• Try Google Search Ads for high-intent local queries.
• Post mini case studies or audits on LinkedIn for authority.