Question

When I increase the budget even by 5% the performance slows down.
When I lowered to the same budget, the sales goes up with high standard customers.
Should I let it run for a few days(on 5%increase) or should I just keep it the same budget?

Answer 1

When even a small budget increase hurts performance, it's a sign Meta’s algorithm is shifting away from your best-performing audience pocket. This is common when campaigns are finely tuned at a specific spend level.

- If you're testing a 5% increase, give it 3–4 days to see if performance normalizes.

- If results stay poor, revert to your original budget—it clearly works better at that level.

- Another option: duplicate the campaign with the higher budget. This lets you test scaling without disrupting your current performance.