Question

I have Roas on all products around 2 on facebook ads and tiktok same - cant get higher - any ideas why? Trying CBO ABO Advantage etc tried X products - also i get like high CPC - advertising in poland only but cpc is around 0,4$ fb 0,3$ fb on tiktok - in 2024 it was much better and this year cpc's increased almost double - any ideas how to improve results? Ecom with local processing no dropshipping

Answer 1

Nice work on getting solid ROAS across both platforms — that’s no small feat!  Now, to scale without hurting performance, here are a few smart moves you can try:

Cross-Platform Strategy:

• Double down on what’s working by testing the same top-performing creatives from Facebook on TikTok (or vice versa) with slight tweaks for platform tone.

• Consider audience exclusions to avoid overlap (i.e., exclude FB engagers from TikTok and test fresh cold audiences there).

Smart Scaling Tips:

• Horizontal scaling: Duplicate your best-performing ad sets with slightly broader or interest-layered targeting.

• Creative rotation: Add variations of your top ad (same message, different visuals) to prevent fatigue while scaling.

• Campaign Budget Optimization (CBO): Use CBO to let Meta auto-distribute spend based on performance.

Experiment with:

• UGC-style creatives and testimonials

• TikTok Spark Ads to boost native-feeling content

• Higher AOV bundles or upsells for better return per purchase

Scaling is all about maintaining efficiency while expanding reach — so go steady, monitor closely, and tweak along the way. You’ve already cracked a good formula — now it's about scaling smart!