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by Marketing Guru (8.8k points)

I have a new ad account where my daily limit was increased to $250 per day last week.
I have been running $100 per day last week and paused the ads from thursday night to this morning (monday) and my daily limit as decreased back to $50 per day..
Any ways to increase the daily limit back to what it was fast?

1 Answer

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by Marketing Guru (9.0k points)

Facebook's spending limits are dynamic and often drop if ad activity pauses, especially on new ad accounts. When you pause for a few days, Meta may reset your trust level, which is why your limit dropped from $250 to $50.

1) Resume Spending Consistently

 Start running ads again at $50/day or slightly under. Gradually scale back up over a few days.

2) Avoid Pauses in New Accounts

 Keep campaigns active, even with low spend. Frequent pauses reduce trust signals.

3) Use a Verified Payment Method

 Add a credit card with a clean history (avoid prepaid or shared cards).

4) Build Trust Through Spending History

 Facebook increases limits based on spend consistency, timely payments, and no policy violations.

5) No Manual Request Option

 Unfortunately, there's no way to manually request a limit increase—it's automated.

Tip:

If the account is business-critical, consider running a small, always-on campaign (e.g. $5–$10/day) to maintain stability.

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