Google’s AI Overviews are pushing both paid and organic results further down the page, especially on mobile. This is causing lower ad visibility, fewer impressions, and reduced click-through rates, particularly for top-of-funnel or informational keywords.
Immediate actions you should take:
Shift budget to high-intent, commercial keywords that are less likely to trigger AI Overviews.
Refine your ad copy and use extensions to stand out when your ad appears below the fold.
Use Performance Max and Demand Gen campaigns to reach users outside traditional search (YouTube, Gmail, Discover).
Avoid broad, informational queries that are now dominated by AI summaries.
Monitor impression share and keyword-level performance to identify which terms are being impacted.
In short: focus on bottom-funnel intent, diversify beyond search, and sharpen your creative to stay visible despite AI Overviews.
