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by Marketing Guru (6.3k points)

I'm gonna run a campaign but we will be targeting 1 state with 5 different cities. Do I have to make 5 ad groups for these?

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by Rising Marketer (800 points)
No, you don’t need 5 ad groups if your offer and creatives are the same across all cities. Just use one ad group and target all 5 cities together—Meta or Google will optimize delivery. Only create separate ad groups if you want different ad copy, budgets, or performance insights per city.
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