Question

What are your go-to troubleshooting steps when you see zero impressions despite everything approved and in budget?

Answer 1

Great question!

Here’s a solid, go-to troubleshooting checklist to help uncover what’s blocking delivery:

1. Check Campaign Start Date & Time

• Make sure it’s set to start immediately or has already passed.

• Time zone mismatches can delay delivery unintentionally.

2. Review Budget & Bidding Strategy

• Confirm you have enough daily budget to enter auctions (e.g., Meta and Google may deprioritize very low bids).

• If using manual bidding or Cost Cap, the cap may be too low for the auction.

3. Audience Size Too Narrow?

• Extremely tight targeting (like a narrow radius or niche audience) can kill delivery.

• Try widening your audience just to see if impressions kick in.

4. Placement or Platform Restrictions

• If you selected only a few placements, those may not have enough inventory.

• Switch to auto placements temporarily to test.

5. Creative or Ad Fatigue

• Even if ads are approved, poor performance history (from reused creatives) can limit delivery.

• Try fresh creatives or new copy variations.

6. Conflicting Settings

• Look for conflicting campaign vs. ad set vs. ad-level settings (like device targeting, OS, languages).

• Make sure all settings align properly.

7. Check Account Health

• Make sure there are no billing holds, payment issues, or policy warnings.

• Even small billing errors can pause delivery silently.

Tip:

Start with budget, bid, and audience size. If those look good, test with broader placements and check for hidden platform issues. Often, it’s something small—but easy to miss.