It’s definitely an interesting model! If X (formerly Twitter) is only allowing ad revenue sharing among paying users, it shows a shift toward incentivizing users to contribute more actively to the platform, whether that’s through subscriptions or other premium features. This model could create a more engaged user base who are not just using the platform but are also financially invested, potentially leading to a more dedicated community.
For advertisers, it may lead to more targeted ad spending, focusing on users who are paying for premium services and have a higher engagement level. For X users, it could provide an additional income stream, but only if they’re willing to pay for premium features, which might limit the pool of eligible users for ad revenue sharing.
It’s an interesting approach, though, and it might set a trend in the way platforms balance monetization for users, content creators, and advertisers! What do you think about this model?
