Hi there! Google Ads offers robust audience targeting options to improve relevance:
- Affinity Audiences: Target users based on long-term interests (e.g., “Tech Enthusiasts”).
- In-Market Audiences: Reach users actively researching products or services.
- Custom Audiences: Build tailored audiences based on keywords, URLs, or app activity.
- Customer Match: Target existing customers using email lists or CRM data.
- Remarketing: Re-engage users who’ve interacted with your site or ads.
Combining audience targeting with keyword strategies enhances performance and ROI.
