Ahrefs is built primarily for SEO, not PPC.
It helps with organic search strategies, things like keyword research, backlink analysis, and rank tracking. PPC just isn’t its focus.
So, if you’re running paid campaigns on platforms like Google Ads, you’ll need to use a different tool. For example, SEMrush is a great option because it has features specifically for PPC, like competitor ad analysis and detailed budget tracking.
Think of Ahrefs as your go-to for organic traffic and SEO. It’s not a flaw though, it’s just designed to specialize.
