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by Marketing Guru (9.3k points)

Automated rules save time by applying predefined actions based on performance metrics. During setup:

  • Go to Tools & Settings > Rules.
  • Click + Create Rule and define conditions (e.g., pause ads with CTR below 1%).
  • Set triggers like Daily or Weekly checks.
  • Define actions, such as adjusting bids, pausing campaigns, or sending notifications.

Automated rules ensure campaigns remain optimized without constant manual intervention.

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