Question

What can I do when Google App Campaign consumption goes to zero?

Answer 1

Here’s a quick recovery plan

1. Loosen your bidding goal (raise CPA / lower ROAS).

2. Switch to Maximize Conversions for 5–7 days to feed the system data.

3. Add new creatives — video or image assets help trigger fresh learning.

4. Avoid daily edits. Let it stabilize for a week after any change.

5. Double-check app policy & store listing — a flag or metadata issue can quietly restrict visibility.

After a few days of consistent conversions, you’ll usually see impressions and spend bounce back.