Yes. Bullet points are one of the strongest indexing areas after your product title. Amazon’s algorithm prioritizes the content in your bullets as it helps shoppers quickly understand key product features.
So, naturally incorporating long-tail keywords here, you can signal to Amazon’s algorithm that your product is relevant for multiple variations of a search query.
For example, if you sell wireless earbuds, using bullets like "ergonomic wireless earbuds for running" and "waterproof earbuds with microphone for calls".
This can target specific buyer intents.
But note, avoid keyword stuffing, the keywords must flow naturally within the description to maintain readability and appeal.
