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by Marketing Guru (7.8k points)
Amazon’s catalog system is designed for global ASIN standardization.

If two listings share the same product identifiers (UPC, EAN, or GTIN), the system assumes they’re identical items and merges them into one global record.

This makes it easier to unify reviews, attributes, and inventory tracking, but it also means images, titles, and bullets sync globally unless a marketplace-specific override is applied.
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