The ideal launch timeline for Sponsored Brands campaigns typically spans 4 to 8 weeks, aligning with your overall product launch plan. Start with a moderate budget about 10–20% of your total Amazon ad spend to build brand awareness and generate traffic to your Brand Store or product collection.
In the first two weeks, focus heavily on testing different creatives, keywords, and audience segments to identify high-performing combinations. Gradually increase your budget as data accumulates, concentrating spend on top-performing keywords and ads and expanding targeting to broader relevant audiences. Keep adjusting bids weekly to optimize ACoS while maintaining steady visibility.
By weeks 6 to 8, you should aim for a balanced budget allocation between Sponsored Brands and Sponsored Products to maximize both brand reach and direct conversions. After this period, refine campaigns based on performance data to sustain momentum and scale efficiently.
