Question

what does A10 algorithm checks in extrenal traffic to amazon products?

Answer 1

A10 checks 4 simple things in external traffic:

1. Do they buy? (8%+ conversion rate needed)

2. Do they add to cart? (12%+ even if no purchase)

3. Do they stay long? (25+ seconds on page)

4. Do they bounce fast? (<40% leave immediately)

Good traffic = High buying + long stays = better rankings

Bad traffic = Lots of clicks but no buys + quick leaves = worse rankings

Rule: Only send "warm" people who already want your product. Bots or random clicks hurt you.

Test small first: $20 traffic → check numbers Day 3 → scale only winners.