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by Ad Innovator (11.6k points)

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by Marketing Guru (8.7k points)

5-12% margin erosion expected. High-value categories (electronics/jewelry) lose $15-50 per return on APRL shipping. 60% SAFE-T denial rate post-auto-refund kills recovery. FBA migration recommended for >10% return SKUs absorbs logistics but adds 15-30% fulfillment costs.

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