TikTok now uses a multi‑modal AI pipeline (vision + text + audio) that looks for:
- Verbal product mentions, discount codes, or “get it here” CTAs.
- Logos, packaging, or shelf‑layout shots that signal commercial intent.
Even if you turn off the disclosure toggle, if the model flags it as an “undisclosed ad,” it can be pulled from the For You Feed and marked as non‑compliant behind the scenes.
