Avoid these pitfalls to improve performance:
- Broad Targeting: Using keywords that are too generic, leading to irrelevant clicks.
- Ignoring Negative Keywords: Failing to exclude irrelevant terms wastes budget.
- Poor Landing Page Alignment: Mismatched landing pages lower Quality Score.
- Low Ad Rotation Testing: Running only one ad variation misses optimization opportunities.
- Overlooking Mobile Optimization: Ignoring mobile users can lead to missed conversions.
Focus on precise targeting, consistent monitoring, and alignment across the campaign funnel.
