Question

What should agencies prioritize before migrating their clients' LSAs into Google Ads?

Answer 1

Before focusing on the new interface, agencies should audit their reporting infrastructure. This includes verifying CRM integrations, standardizing lead statuses, ensuring consistent identifiers across systems, and confirming that offline outcomes can be matched back to advertising interactions. A well-structured reporting pipeline will provide far more long-term value than simply adapting to the new campaign management experience.