After vertical-level Target CPA controls disappear, agencies should structure campaigns around meaningfully different business economics, not simply around every individual service.
If two services have similar lead values, close rates, margins, and acquisition costs, keeping them together can preserve data volume and simplify management. But if one service generates significantly higher-value customers or requires a substantially different acceptable lead cost, separating it into its own campaign can preserve a distinct optimization objective.
For example, emergency HVAC leads worth ₹20,000 to the business may justify a much higher acquisition cost than small repair leads worth ₹3,000. Combining both under one campaign-level target can hide that difference.
The key is to balance economic separation with sufficient conversion volume. Excessive campaign splitting can fragment data and make automated optimization less effective. Use CRM revenue, close rates, job values, and margins to determine which services genuinely need separate campaigns.
