Yes, Google Local Services Ads generally charges you for each valid lead generated through your LSA ad, rather than for every click or impression. The exact charge depends on the lead type, service category, location, and your account setup.
You may be charged when a potential customer:
- Calls your business through the LSA ad
- Sends a message or booking request, where available
- Uses another eligible lead interaction supported by your LSA category
However, not every lead is necessarily a legitimate or billable lead. If a lead is invalid, such as spam, a wrong number, or outside your service area, you may be able to dispute it with Google and request a credit.
In short: LSA uses a pay-per-lead model, so you pay for eligible leads rather than simply paying for clicks or ad impressions.
