Hi! The remarketing tag tracks users who visit your website, allowing you to re-engage them later. To set it up:
- Go to Tools & Settings > Audience Manager > Audiences.
- Select + New Audience and choose Website Visitors.
- Install the Google Ads Remarketing Tag on your site. Use Google Tag Manager for easier implementation.
- Define audience segments (e.g., users who visited a product page but didn’t purchase).
- Create campaigns targeting these audiences through Display or Search Ads.
Remarketing increases conversion rates by reconnecting with users who showed prior interest.
