If your Local Services Ads account suddenly stops generating leads, first check whether the ads are still running and whether anything recently changed. Review your budget, service areas, business hours, services, profile, and verification status.
Then look at your recent lead data. If impressions or visibility dropped, the issue may be demand, competition, or account settings. If you are still getting leads but fewer customers, focus on lead quality and follow-up.
Don’t increase the budget immediately. Find out what changed first, then make the adjustment based on the data.