The verification process for legal Local Services Ads generally involves confirming that the law firm is legitimate, eligible for LSA, and meets Google’s screening requirements for its location and legal category. This can include verifying the firm’s business information, professional licenses or credentials, business registration, insurance, and other required documents.
The firm also needs accurate information on its Google Business Profile and LSA account. Depending on the market, Google may conduct additional checks, such as background checks for relevant individuals or verification of professional qualifications.
The exact requirements vary by country, state, and type of legal service, so there is no single verification checklist for every law firm. Before launching, check Google’s current requirements for your specific location and practice area and make sure all submitted information matches your official business records.
