There is no one LSA budget that works for every business. I would start with a budget you can comfortably afford, then adjust it based on how many qualified leads you’re getting and what those leads are worth to you.
A good starting point is to look at your target number of leads, your average cost per lead, and your close rate. For example, if you want 20 leads a month and your average cost per lead is $50, you’d need roughly $1,000 in monthly ad spend.
If your leads are converting into profitable jobs and you’re consistently using your budget, you can increase it. If you have unused budget or the leads are not turning into customers, I’d fix the underlying issue before spending more.
The goal isnot to spend the most. It’s to spend enough to generate profitable leads consistently.
