Before and after LSA migration, don't just look at leads... compare these 7 metrics using a 30-day baseline vs. first 14 days post-migration:
1. Visibility:Are you still in the top 3 Google Screened spots? Check Impression Share and rank.
2. Lead Volume: Total leads vs. Charged leads. If charged leads drop 20%+, a service area or job type didn't carry over.
3. Cost Per Lead (CPL):Max per-lead bid and average CPL by job type. Google often resets to Maximize Leads after migration.
4. Answer Rate:Should stay 85%+. If it drops, your call forwarding broke.
5. Booking Rate & Cost Per Booked Job:This is the real test. Compare booked rate by category , water heater, drain, emergency.
6. Dispute / Credit Rate:Are you getting more spam leads? Dispute rate spiking means targeting got broad.
7. Review & Health Status: Review count, rating, Google Screened badge, and license status. Sometimes migration temporarily un-verifies you.
If visibility, answer rate, and cost per *booked* job stay stable, your migration was clean. If CPL looks cheaper but booking rate dropped, you lost relevance.
