To compare customer lifetime value (LTV) from Yelp and LSA, track how much revenue customers from each platform generate over the entire relationship with your business, not just their first purchase. Group customers by their original acquisition source and compare their repeat purchases, retention, average revenue, and total value.
For example, if a Yelp customer spends $500 initially and generates another $1,000 in repeat business over the next two years, their LTV is $1,500. Do the same for customers acquired through LSA and compare the average LTV for each source.
You should also compare LTV with customer acquisition cost. A platform that brings customers with higher lifetime value may still be less profitable if those customers cost significantly more to acquire. The goal is to see which platform brings customers who generate the most revenue over time.
